You Built the Practice. Now Let's Make Sure Patients Can Actually Find You.
SearchFunctionalMedicine.com is the only practitioner directory built specifically for search — where we run the ads, drive the traffic, and send patients who are already looking for someone exactly like you straight to your listing.
From $197/month. Less than the cost of one patient visit. Month-to-month. Cancel anytime.
Talk to our team to learn how you can create your Search Functional Medicine listing for free.
If Any of This Feels Familiar…
You've paid for a directory listing before — and got maybe one or two inquiries a year if you were lucky.
You know you're good at what you do. Your current patients love you. But finding new ones feels like shouting into the void.
You've thought about running ads but the budget it actually takes to move the needle isn't something you can justify right now.
A patient is out there right now searching for exactly what you do, in your area, with your specialty — and they're going to find someone else because that person showed up and you didn't.
You've been burned enough times that you're skeptical of anything that promises visibility. Because you've seen what "visibility" actually delivers.
If you nodded at any of that — keep reading. Because what I'm about to tell you is different. And I can prove it.
I Was You. Here's What I Found Out.
I'm Dr. Z. I spent seven years listed on what was considered the best find-a-practitioner directory in functional medicine.
Seven years. One, maybe two patient inquiries a year.
I wasn't doing anything wrong. My listing was complete. My bio was good. But almost no one was finding me — and I couldn't figure out why.
So I did something most people don't bother to do. I looked under the hood.
What I found made me angry.
The directory had never been built for search. Web crawlers couldn't read it properly. AI couldn't index it. There was no SEO architecture, no ad spend, no strategy to actually get patients there. They'd built a listing page, collected monthly fees from practitioners like me, and waited for organic search to do work it was never set up to do.
I looked at every major find-a-practitioner directory out there. Same problem across the board. Built wrong. No traffic. No results. Just practitioners paying and hoping.
So I stopped hoping and started building.
I have 50 staff members and five software developers. We spent real time and real money building SearchFunctionalMedicine.com from scratch — with SEO at the foundation, a public-facing app patients actually want to use, and a real advertising budget behind it.
We're talking $50,000 to $100,000 a month in ads. Growing every month as the platform grows.
And here's what happened before we even officially launched:
Practitioners already listed started getting calls. Real patients.
Who said specifically: "I found you on SearchFunctionalMedicine.com."
That's not a coincidence. That's what happens when a directory is actually built to get people found.
Talk to our team to learn how you can create your Search Functional Medicine listing for free.
Here's the Thing Nobody Told You About Getting Found Online
Building a great website is not enough. Having a listing somewhere is not enough. The practitioners who consistently get found online aren't the ones with the best credentials or the most polished bios.
They're the ones showing up on platforms that someone else is actively promoting and driving traffic to.
That's a completely different thing. And until now, nothing like that existed for functional medicine practitioners.
That's Why I Built This
SearchFunctionalMedicine.com is the first national practitioner directory built from the ground up for search — for SEO, for AI indexing, for the way patients actually look for practitioners today.
Here's what your listing includes:
A full 2,000-word bio written in your voice
Your specialties, credentials, and audience clearly listed
Location and virtual filters so patients find you by geography or across the US
Your Google reviews pulled directly into your listing
A profile that web crawlers, Google, and AI search engines can actually read — because we built it that way on purpose
We run the ads — we spend real money sending patients to this platform every single month
You don't pay per lead. You don't give us a cut of what you earn. Whatever a patient pays you is 100% yours.
This is for:
Any functional medicine practitioner at any career stage — MD, DO, ND, NP, DC, PhD, PA, health coach — who wants to be found by patients who are already looking.
This is not for:
Practitioners who half set up a profile and forget about it. The ones getting results show up fully on their listing.
$197/month. Or $1,997/year — two months free. Month-to-month. No contracts. Cancel anytime before your next billing date.
Talk to our team to learn how you can create your Search Functional Medicine listing for free.
What This Looks Like in Real Life
2,000-Word Bio
Patients land on your profile and think: “This person actually gets me.”
Instead of a generic paragraph and a headshot, they see your story, your philosophy, your approach, and what it’s actually like to work with you. By the time they book, trust is already built.
Specialty + Audience Tags
Someone searches:
“Functional medicine practitioner for Hashimoto’s near me.”
“Gut health doctor for kids.”
“Hormone specialist for women over 50.”
And instead of getting buried in a giant list of random practitioners — they find you specifically because your listing is categorized the way real patients actually search.
Location + Virtual Filters
A patient in Denver looking for someone local can find you.
A patient in Florida searching for virtual care across the US can also find you.
You’re not limited to people stumbling across your Instagram or getting referred by word of mouth anymore.
Google Reviews Pulled Into Your Listing
Patients don’t just see your credentials. They see proof.
They read real reviews from real people saying things like:
"This was the first practitioner who actually listened to me."
"I finally got answers after years of being dismissed."
That social proof matters more than most practitioners realize.
Built for Google + AI Search
Most directories look fine to humans — but invisible to search engines.
Ours is built so Google, ChatGPT, AI search tools, and web crawlers can actually understand your profile, your specialties, and your location.
Which means when someone searches:
“Functional medicine practitioner for mold illness in Arizona”
—you actually have a chance of showing up.
We Run the Ads
You don’t have to figure out Meta ads.
You don’t have to learn Google ads.
You don’t have to spend thousands testing what works.
We’re already spending real money every month driving patients to the platform itself.
Your job is to show up fully on your profile.
Our job is getting people there.
You Keep 100% of What You Earn
No lead fees.
No revenue split.
No paying us every time someone books.
If one patient finds you through the platform and signs up for care, that revenue is yours.
For most practitioners, one new patient easily covers the monthly listing cost.
What Happens When It Works
A patient finds your listing.
Reads your bio.
Feels understood.
Sees your reviews.
Realizes you specialize in exactly what they’re struggling with.
And instead of continuing to search…
They book.
Practitioners Are Already Getting Found
Before the full launch. Before the ad spend hit full speed. Before the app was even finished — practitioners already listed were getting calls from patients who said specifically: "I found you on SearchFunctionalMedicine.com."
"I love how you take the time and work with providers. I’ve learned so much from you over this last year. I’m grateful for the opportunity to meet you. I’m looking forward to seeing you in April."
"There is more to having a successful practice than working with patients. Dr Z gets behind the scenes and helps you focus on the operations, the personalities, more of the things that run in the background of every successful practice. Outstanding perspectives and information."
"I definitely don't say this lightly: Dr. Z and the FMA team have changed my life. Personally, professionally, and as a provider and entrepreneur—I've grown in ways, some I knew I needed and some I didn't even realize I needed. The training is in-depth, the resources are practical, and the support is consistent.
As a healthcare provider, a lifelong learner, and a customer—I've never experienced this level of "under-promise and over-deliver" from any program or business.
If you're looking for true guidance, realness, and a major shift in how you show up for yourself, your business, and your patients, Dr. Z and FMA are it."
NR
"Dr. Z and her amazing team are the absolute best! Highly organized and to the point learning platform coupled with the support to help you reach your goals quickly. I love working with them."
MS
"Dr. Zachary is a true gift to the field of functional medicine! Her ability to break down everything so you can understand clearly, is unmatched. Her generosity in sharing expert-level information is a testament to her dedication to educating and empowering others. From her free webinars, her Functional Medicine Academy and her coaching is always packed with as much valuable knowledge she can fit in a time period, make a real difference & tremendous insight into any topic she’s discussing from marketing to operations to clinical education. If you’re looking to deepen your understanding of functional medicine and the business of it from a true expert, Dr. Zachary is the one to learn from. Highly recommended her !"
T
Talk to our team to learn how you can create your Search Functional Medicine listing for free.
We're Confident Enough to Put This in Writing
List on SearchFunctionalMedicine.com for 180 days and engage fully with your listing — complete bio, specialties filled in, reviews connected.
If you don't receive a single patient inquiry in those 180 days, contact our support team and we will give you your next month free. No hassle. No hoops. No lengthy process.
That's how confident we are in what we built.
And here's the bigger picture: we are spending $50,000 to $100,000 a month driving patients to this platform. That budget grows every month. The practitioners who list now are getting in at the earliest stage of something that is only going to get bigger, more trafficked, and more visible.
Month-to-month means there is zero long-term risk. But ask yourself honestly — what is the cost of staying invisible for another year while someone else gets the patients you were better qualified to help?
One new patient covers your listing fee for months. The math is not complicated.
Talk to our team to learn how you can create your Search Functional Medicine listing for free.
Let's Talk About What You're Already Thinking
“$197 a month is money I don't have right now.”
Get out a calculator. One new patient visit at $300 covers almost two months of your listing. A single patient on a $5,000 package covers your listing for over two years. And try spending $197 on ads yourself — you won't get a single meaningful click. Here your $197 is pooled with every other practitioner on the platform so the ad budget actually moves the needle. This isn't an expense. It's the cheapest patient acquisition you will ever find in functional medicine.
“I've never heard of this platform. How do I know it's real?”
50 staff members. 5 software developers on payroll. A founder who was burned by the old model for 7 years, looked under the hood, found exactly what was broken, and spent real money building something better. We are spending $50,000 to $100,000 a month on advertising. We take zero referral fees. Zero percentage of what you earn. Everything your patients/clients pay you stays with you. We win only when you stay listed — which means we are motivated every single month to make your listing actually work.
“I want to wait and see how it develops first.”
The ads are running right now. Patients are searching right now. Every month you wait is another month those patients are finding someone else who is already listed. There is no upside to waiting. There is a real and measurable cost to it, and these are intro prices for these listings.
“I'm not sure my specialty or location is a good fit.”
Your listing is completely yours. You write the 2,000-word bio. You choose your specialties. You name your audience. You set your location or mark yourself as virtual. MD, DO, ND, NP, DC, PhD, PA, health coach — every credential is welcome and clearly displayed. If your specialty exists in functional medicine, there are patients searching for it on this platform right now.
“I don't have time to set up one more thing.”
15 minutes to set up your listing. 5 minutes whenever you want to update it. If you run into anything, a real person on our team helps you through it. This was built to be fast on the practitioner side so you can get listed and get back to seeing patients.
“I've paid for listings before and got absolutely nothing.”
Yes. Because those listings were built wrong — no SEO, no ad spend, no architecture that search engines could actually read. We researched every major directory out there, found the exact structural reasons they fail, and built around every single one of them. The practitioners getting patient calls before we even launched are the proof that this is structurally different.
If someone asks you tonight why you signed up, here's exactly what you can tell them:
“It's $197 a month — less than most of us spend on a single supply order. It's a listing on a national functional medicine directory where someone else is running the ads and sending patients directly to us. We keep 100% of everything we earn. It's month-to-month so there's zero risk. And practitioners are already getting patient calls from it before they've even fully launched. I'd rather be on it early than wish I had been.”
Frequently Asked Questions
What if I want to cancel?
Cancel anytime before your next billing date and you won't be charged again. No cancellation fees. No phone calls required. Just go into your account settings and cancel — it takes about 60 seconds.
How long until my listing is live?
Once you complete your profile it goes live immediately. You can start receiving patient inquiries the same day you sign up.
Can I update my listing after it's published?
Yes — anytime. Log back in and make changes whenever you want. Update your bio, add new specialties, adjust your availability. It takes about five minutes and changes go live right away.
This Is Your Listing
If you are a functional medicine practitioner — any credential, any career stage, anywhere in the US/worldwide or practicing virtually — and you are tired of being invisible while someone else gets the patient you were better qualified to help:
This is the listing you have been waiting for.
You have spent years building your knowledge, your skills, your practice. The missing piece was never more training or a better website. It was showing up where patients are already looking — on a platform that is actively spending real money every single month to make sure they find you.
That platform exists now.
15 minutes to set up. Month-to-month. Zero long-term commitment (unless you prepay for a year to save 2 months of fees).
The ad budget is running. The patients are searching. The only question is whether they find you — or someone else.
$197/month or $1,997/year — two months free. Cancel anytime.
Talk to our team to learn how you can create your Search Functional Medicine listing for free.
"In support of improving patient care, this activity has been planned and implemented by The Dr. Z Functional Medicine. Pinnacle Conference, LLC is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.”
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